Mercedes-Benz Sales:- In the second quarter of 2025, the Mercedes-Benz Group reported total global sales of 547,100 vehicles, a 9% drop compared to the same period in 2024. This figure includes both passenger cars and vans. Within that, battery-electric vehicle (BEV) sales totaled 41,900 units, reflecting an 18% decline from the 51,000 sold in Q2 2024 and down from 45,500 in Q1 2025.
BEV Breakdown by Segment:
- Mercedes-Benz Cars: 35,000 units (down 24%)
- Mercedes-Benz Vans: 6,900 units (up 32%)
Plug-In Hybrids Surge While BEVs Dip
While BEV sales softened, plug-in hybrid electric vehicles (PHEVs) experienced notable growth. Global deliveries of plug-in hybrids by Mercedes-Benz Cars rose 34% in Q2. In Europe, electrified vehicles (BEVs + PHEVs) accounted for 40% of sales, and globally, xEVs (all electrified types) made up 21% of total car deliveries.
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eVans: Quietly Powering Ahead
The van segment proved a bright spot. Mercedes-Benz Vans delivered 93,400 units in Q2—a 10% year-over-year decrease but a 13% increase over Q1 2025. BEVs in the van category jumped 32% year-over-year and 44% quarter-over-quarter, now comprising 7% of global van sales and 10% in Europe.
Sagree Sardien, Head of Sales & Marketing for Mercedes-Benz Vans, emphasized,
“This quarterly growth is driven by increased momentum in both the private and commercial van sectors.”
Additionally, the brand secured a landmark order of 5,000 electric vans from Amazon, with deliveries set for the upcoming months.
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Upcoming Models: CLA and Electric GLC to Lead the Charge
Mercedes-Benz is betting big on its electric vehicle strategy. Incoming orders for the new CLA are gathering steam, indicating a positive reception. The company will also debut the all-electric GLC in September 2025, targeting the midsize SUV segment.
Board Member Mathias Geisen highlighted:
“The all-new CLA signifies the commencement of substantial growth in EV sales as we approach the largest series of vehicle launches in our history.”
Regional Market Trends
- Europe: 159,700 units sold (↑ 1%), including 52,800 in Germany (↑ 7%)
- Asia: 189,200 units sold (↓ 16%), with China at 140,400 (↓ 19%)
- North America: 80,600 units sold (↓ 14%), though U.S. retail sales surged by 26%
Mercedes-Benz hasn’t released detailed regional figures for BEVs or PHEVs.
Strategic Outlook
Despite short-term challenges, Mercedes-Benz is optimistic about its EV roadmap. The automaker is preparing for its largest-ever wave of vehicle launches, many of which are electrified. With models like the electric CLA and GLC on the horizon, the company aims to reclaim ground in the luxury EV market.
Frequently Asked Questions (FAQs)-Mercedes-Benz Sales
Q1: Why did Mercedes-Benz BEV sales decline in Q2 2025?
BEV sales dropped due to slowing demand in some regions, competition, and global tariffs. However, plug-in hybrid and electric van sales partially offset the decline.
Q2: Which models are driving plug-in hybrid growth?
While specific models weren’t named, Mercedes-Benz Cars saw a 34% surge in global PHEV deliveries, especially strong in European markets.
Q3: What’s the significance of the Amazon eVan deal?
The order of 5,000 electric vans from Amazon reflects growing confidence in Mercedes-Benz’s electric commercial lineup and strengthens its B2B customer base.
Q4: When will the electric GLC launch?
The all-electric GLC is scheduled for a global unveiling in September 2025.
Q5: What are xEVs?
xEV is a catch-all term for all electrified vehicles, including BEVs, PHEVs, and hybrids.
Q6: Are BEVs a focus despite current declines?
Yes. Mercedes-Benz is committed to BEVs as a long-term strategy, as evident from new launches and infrastructure investments.
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